---
title: Brand and craft standards
summary: How we present ourselves and what "finished" means at CP.
---

# Brand and craft standards

## Our brand

Connelly Partners is written in full on first use and *CP* after that. The logo is never stretched, recoloured or placed on a busy background. Brand assets live in *Brand > Identity* on Drive and in the Design System library in Figma.

## What finished means

Nothing leaves the building without a second pair of eyes. Creative is reviewed by a CD, code by another developer, decks by the account lead, numbers by analytics.

## Accessibility

Every website, app or piece of content we ship meets WCAG 2.2 AA as a baseline. It's part of the definition of done, not a client upsell.

## Credit

We credit the whole team on case studies. If you worked on it, your name is on it.